James Ansley

The Puck

Men hate going to the doctor, instead waiting until a small problem has become a big problem. This is particularly true with diabetes.

Enter The Puck. Installed in bathrooms at bars and stadiums frequented by men, The Puck analyzes urine for high glucose counts (an early indicator of possible diabetes) and, when high counts are found, encourages users to see their doctor.

CD: James Ansley/Joel Arbez/Helen Pak AW: Oscars Trinitis CW: Cory Hansen

Awards: Cannes Lion (shortlist), ADCC (Gold x3)