Day of the dead
El Jimador is Mexico’s most popular tequila. And the Day of the Dead is Mexico’s most popular holiday.
To remind American tequila drinkers of El Jimador’s authentic Mexican connection in a fun way, spokespeople from the afterlife played a starring role in a series of fun films.
CD: James Ansley/Joel Arbez AD: Pearl Arteta CW: Sarah Radovanovich