To support Ontario’s Workplace Safety Insurance Board and the Day of Mourning that honours those who have died while on the job, we created Typefaces of the Fallen. Each letter of the alphabet was hand-crafted to honour and tell the story of a worker who lost their life on the job.
The typeface was used to create impactful workplace safety signs that told the stories of workers who didn’t make it home at the end of their shift thereby turning often overlooked signage into poignant reminders of the importance of workplace safety.
CD: James Ansley/Joel Arbez AD: Oscars Trinitis CW: Cory Hansen
Awards: Cannes (Shortlist), One Show (Merit)
For decades the faces of missing children appeared on the side of milk cartons. As breakfasts became more on-the-go, the effectiveness of milk carton photos diminished.
Enter Milk Carton 2.0, the world’s first online search party. Using Facebook, people could donate their feed to the Missing Children’s Society of Canada. When a child went missing, a notification from MCSC was sent to their feed instantly sharing potentially life-saving information with everyone in their community and reaching over 80% of the country.
CD: Patrick Scissions AD: Todd Lawson CW: James Ansley
Awards: Cannes Lion (Bronze), One Show (Merit), D&AD (In Book), Clio (Shortlist), Communication Arts
Sound asleep, most snorers don’t know they snore. In fact, most deny that they’ve ever snored.
What’s a sleep-deprived bed partner to do? Enter Breathe Right Sleep Wise - an app that turned your phone into a bedside monitor to help overcome snorer denial.
Simply place the app on a nightside table and when the snorer unleashes their nightly symphony the app instantly records it providing much-needed proof. App users also received a free Breathe Right sample in the mail allowing them to do a before and after comparison of their partner’s snoring.
CD: Patrick Scissions AD: Todd Lawson CW: James Ansley
Awards: One Show (Bronze), Cannes (Short list), Communication Arts
To the majority of the population, The Special Olympics are viewed as a fun day where hugs are as important as medals.
For most of the athletes competing, this couldn’t be further from the truth. They approach their discipline with the same rigour as any athlete attempting to be at the top of their game.
In a series of films and print, we celebrated Special Olympic athletes who are shattering these stereotypes with jaw-dropping performances.
CD: Patrick Scissons AD: Mike Kirkland CW: James Ansley
Awards: Cannes (Shortlist Film - Barbell), ADCC (Gold - Barbell, Campaign)
Unions get a bad rap. Corporations looking to save a dollar here or there blame them for their woes creating the impression that unions don’t do anything but cause problems.
This couldn’t be further than the truth. Almost all of the advancements in the workplace over the last century are a direct result of the hard work unions do to support workers. So instead of having people think, “unions? Hell no!” we wanted them to think, “unions? F@ck yah!” by delivering a long laundry list of their accomplishments in a fun, entertaining way.
CD: James Ansley AD: Ryan McNeill CW: Ryan Lawrence
Good, good whole wheat Shreddies has been a Canadian breakfast staple for over 75 years.
To remind Canadians of the inherent goodness inside us all, we conducted a nationwide search for local heroes committed to doing good in their community. After reading hundreds of submissions, we landed on Greg – who, despite no one asking him to, waters the local outdoor rink every morning. What could be more Canadian than that?
CD: Patrick Scissons AD: Rob Trickey CW: James Ansley
Awards: Cassies (Bronze)
When most people think of The Salvation Army, they think of their work with those facing homelessness.
While this is true, a vast majority of their efforts help those with a roof over their head who are struggling to make ends meet. To bring this to life, we created an open house where an otherwise nondescript house in an average Canadian neighbourhood illustrated that poverty and its affects aren’t always easy to see.
CD: James Ansley/Joel Arbez AD: Ryan McNeill CW: Sue Kohm
Awards: One Show (Silver), Communication Arts
Despite decades of advocacy, MADD was still fighting an uphill battle against drunk drivers. Far too often, drivers were caught only after an accident – or fatality – occurred.
To stop accidents before they happened, MADD, in collaboration with provincial police across Canada, introduced Project 911. Project 911 allowed people to use the emergency number when they suspected or spotted someone driving while drunk. The primary target of this campaign was 18 to 24-year-olds who are witnesses to impaired driving and the lame excuses that accompany it.
CD: Anthony Wolch AD: Denise Cole CW: James Ansley
Awards: ADCC (Gold)